A structured framework for evaluating product direction, priorities, and opportunities in one clear view.

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Use this template to sense-check your product strategy before investing more time, money, or development effort.

You can type your answers directly into this doc, or print it and scribble notes by hand. This can be especially helpful for brainstorming and sitting with your thinking without needing it to be perfect. Then come back and make a clean typed copy once your thinking is clearer.

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What is Product Strategy?

Product strategy is the clear direction for what you are building, who it is for, why it matters, and how it will succeed.

It connects user needs, business goals, and product decisions into one shared understanding.

A strong product strategy helps teams:

• Make prioritisation decisions with confidence
• Avoid reactive or scattered development
• Align user value with business outcomes
• Communicate direction clearly to stakeholders

Vision → Strategy → Roadmap

Product Vision

The long-term future you are trying to create. Answers why the product exists and what changes if it succeeds.

Product Strategy

The choices and direction that move you toward that vision. Answers who you are serving, what problems matter most, and how you will win.

Product Roadmap

The sequence of initiatives and priorities over time. Answers what happens next and in what order.