A structured framework for evaluating product direction, priorities, and opportunities in one clear view.
Use this template to sense-check your product strategy before investing more time, money, or development effort.
Product strategy is the clear direction for what you are building, who it is for, why it matters, and how it will succeed.
It connects user needs, business goals, and product decisions into one shared understanding.
A strong product strategy helps teams:
Product Vision
The long-term future you are trying to create. Answers why the product exists and what changes if it succeeds.
Product Strategy
The choices and direction that move you toward that vision. Answers who you are serving, what problems matter most, and how you will win.
Product Roadmap
The sequence of initiatives and priorities over time. Answers what happens next and in what order.